Some names are so deeply rooted in the Dutch motorcycling world that everyone recognizes them instantly. Hartelman, of Hartelman Motors is one such name. After an international cross career Bennie Hartelman founded the business in 1965 with wife Ali, which over the years many brands were imported, including Bel-Ray, Wiseco pistons, Smith and Scott goggles, as well as clothing Sinisalo, O ‘ neal, Jofama, Lindstrands and Halvarssons. However, times change, import does not happen anymore, which is not to say that Hartelman gets of the throttle. On the contrary, the company  is still a favorite spot for many motorcyclists. Meanwhile Torleif Hartelman and son-in-law Peter ocks  took over the scepter of Bennie and Ali a couple years ago. Busy years, in which  some difficult choices had to be made, particularly by Torleif. “In 1998 I was Dutch Champion in the 600 Supersport and till 2003 I actively raced. I wanted to take the step to race international, but then you can go full for it and I was of course also busy with the company. “The love of motorsport is still deep, not surprising that the Hengelo motorcycle shop specializes in, the competitive segment